Why does Coca-Cola spend billions of dollars developing, refining, and promoting their brand? Because they understand that good branding is the reason why when you think “cola,” you think “Coca-Cola” and not “RC.”
Your LinkedIn can serve as an extension of your resume. While your resume should be as concise as possible, your LinkedIn profile has no such constraints. LinkedIn gives you the freedom to share as much detail about your professional history as you’d like.
You want to grab the reader’s attention, because you deserve this job, and if you can just stand out from the rest, you’ll get it. But you need to stand out in the right way.
As the President and CEO in charge of your own profits, you can control your own salary by aggressively negotiating your opportunities and being unafraid to ask for more.