Success in a job interview starts with a solid foundation of knowledge. You should understand your employer, the job you are applying for, and the background of the person (or people) interviewing you. Search the organization’s webpage and other published materials. Ask questions in your professional network of contacts. The more you know going in, the more confident you will be, and the more prepared you will be for any questions.

Gather information on the company’s products and services, history, corporate culture, organizational goals, financial statistics, and organizational structure. Knowing the company will help you to understand exactly what they are looking for in future employees. This can also lead to more success after you’ve landed the job.

The company’s webpage is an excellent place to start. Look for an “About Us” page, and read up. You don’t want to be the person asking for information that can easily be found on their webpage. Check the LinkedIn company profile. This can also lead you to the LinkedIn profiles of your interviewers. If you were not given their names when the interview was scheduled, ask. You want their names and job titles. Try to get a sense of the kind of people they are. Do they hold advanced Ivy League degrees? Are they USMC veterans? Use Google to research the names you have as well.

If the company is publicly traded, you can check out what the stock is doing and any relevant news and press releases on Yahoo! Finance. Even if you are not interested in a finance position, it’s best to avoid a company headed for failure.

Glassdoor.com has many reviews of employers available for free. They also usually have collections of specific job interview questions that specific employers seem to ask! This information is provided by other Glassdoor.com users, so keep in mind that it may not be current, reliable, or well written.

Before you head out the door for the interview, check Google one last time. You don’t want to be surprised by any BIG news about your future employer.

If you're not sure how to sell yourself as the professional leader that you are, we want to help. You’ll find more articles on our site with tips to help you prepare for every stage of your job hunt. If you’re interested in having our experienced writers craft your resume, cover letter, or LinkedIn profile for you, please contact us.